Colour Palette

To create higher quality and consistent visuals that help orientate our customers, the color palette contains a few defined colours per field. This colour code makes it easier for customers to differentiate between various categories and the color spectrum of the page appears more balanced overall.

A differentiation of the areas is explained in the chapter „VA‘s“. ​

Main
Highlight Colours
Seasonal Colours
Luxury
#222222
#E0DBC6
#F2F2F2
#FFFFFF
#25175F
#A2C1C4
#BED9BE
#E5E5E5
#CCCCCC
#FF99FF
#5D31FF
#E8F744
#B3CAE9
#FFC19F
#FF6132
#DBC3DB
#5C7FBD
#FCF2E8
#F1EADE
#C7A2C7
#BFB23C
#215441
#301C3B
#632140
#A8FF5E
ONLY USE FOR LUXURY.

Corporate

70% PRIMARY

#222222
#E0DBC6
#F2F2F2
#FFFFFF

30% Secondary

#632140
#25175F
#FF99FF
#5D31FF
#E8F744

10% Highlight

#FF99FF
#5D31FF
#E8F744

10% Graphs

100% #954068
80% #AA6686
60% #BF8CA4
40% #D5B3C2
100% #473592
80% #6C5DA7
60% #9186BD
40% #B5AED3
100% #3F7762
80% #659281
60% #8CADA1
40% #B2C9C0
100% #ACACAC
80% #BDBDBD
60% #CDCDCD
40% #DEDEDE

Online Marketing

Primary

#222222
#E0DBC6
#F2F2F2
#FFFFFF
#A2C1C4
#25175F

Highlight

#FF99FF
#5D31FF
#E8F744

Blockbuster Campaigns

#222222
#FF99FF
#5D31FF
#E8F744

Sales

70% PRIMARY

#222222
#FFFFFF
#A2C1C4
#25175F

30% Highlight

#FF99FF
#5D31FF
#E8F744

Luxury

#222222
#FFFFFF
#A8FF5E

Seasonal Topics (New In)

TEXT & logos

Perfect Black
#222222
White B5
#FFFFFF

Background COlor

#E5E5E5
#632140
#301C3B
#215441
#E3CE42
#C7A2C7
#CCCCCC
#B3CAE9
#FFC19F
#FF6132
#DBC3DB
#5C7FBD

Inspirational

#222222
#E0DBC6
#FFFFFF
#BED9BE
#E5E5E5
#CCCCCC

UI/UX

Our colours are based on contrast. In order to find rhythm in the way we prioritize visually interface components, we have decided to apply a ratio (1,15) to a reduced scale of the total 256 grey tones (that any physical screen can display). This list of 18 values will the main base of our foundation and will ensure that we incorporate new tones in consistent manner to our existing color palette.

New Grey Scale

Black
Foundation 800
HEX #000000
RGB 0,0,0
Grey 80
Foundation 700
HEX #202020
RGB 32,32,32
Grey 70
‍Foundation 525
HEX #585858
RGB 88,88,88
Grey 60
‍Foundation 375
HEX #888888
RGB 136,136,136
Grey 50
‍Foundation 275
HEX #A9A9A9
RGB 169,169,169
Grey 40
‍Foundation 175
HEX #C9C9C9
RGB 201,201,201
Grey 30
‍Foundation 100
HEX #E1E1E1
RGB 255,255,255
Grey 20
‍Foundation 50
HEX #F0F0F0
RGB 240,240,240
Grey 10
‍Foundation 25
HEX #F8F8F8
RGB 248,248,248
W
‍Foundation 0
HEX #FFFFFF
RGB 255,255,255

Colors

Dark Yellow
‍HEX #BA8E00
RGB 186,142,0
Yellow
‍HEX #F5BB00
RGB 245,187,0
Green Light
‍HEX #62D062
RGB 98,208,98
Greed Dark
‍HEX #267E26
RGB 38,126,38
Teal
‍‍‍HEX #008F66
RGB 38,126,38
B
‍‍HEX #76bed0
RGB 118,190,208
Blue Dark
‍HEX #348498
RGB 118,190,208
Greed Dark
‍HEX #267E26
RGB 38,126,38
Red Dark
‍HEX #CC0007
RGB 204,0,7
Red Light
‍HEX #FF4D54
RGB 255,77,84
P
‍‍HEX #FE3469
RGB 254,52,105
F
‍‍HEX #D47C7B
RGB 212,124,123
Ochre
‍HEX #C2A15B
RGB 194,161,91