Logo
Icon
The icon is our primary visual identity. It is a our representation ofBestSecret. Thanks to its modern and clean design, it is highlyrecognisable and represents the values of BestSecret as an exclusive,state-of-the-art company.
WORDMARK
The wordmark is written in capital letters. Font size and letter spacingare based on the logo size.
Construction
For the stacked version, the C-Height of the BestSecret wordmark is themain unit of measurement. For the horizontal version, the D-Height ofthe BestSecret wordmark is the main unit of measurement.
Protectet Zone
The logo is surrounded by a minimum buffer zone to ensure theintegrity of the logo and to maximise ist presence. No other text orgraphical elements may be placed within this area.The preferred buffer zone around the logo equals the height oftwo times the C-Height of the BestSecret wordmark.
Color & Placement
In case the background or visual is too dark, a clear contrast betweenthe background and the logo must be ensured. In these cases an inverted version of the logo should be used.The inverted version has a white icon and the font colour of the wordmark is white instead of black.
DO'S
A casual, easy and carefree smile in betweencan lighten up the picture world.
DONT'S
The background shouldn’t be too light, to ensure a clear contrastThe logo should not have prominent lines with strong contrastsThe logo should not overlap faces
