Campaign Images

Blockbuster Campains

Full image:

  • Use full image whenever possible.
  • Priority: BB shooting image with model OR BB shooting image with still.

Divided Layout with Half Image:

  • If full image is not available, use divided layout with half-size image.
  • Priority: BB shooting image with model OR BB shooting image with still.
  • If shooting image/still is not available, use stock or shooting image (not from current BB shoot) ONLY if it matches well to the BB campaign style, otherwise use Text-Only layout.

Text only:

  • Use provided text-only layout(s) for current BB when applicable.
  • The logo is always centered.

Top Brand Logo Layout:

  • Prioritise image material over top brand logo layout (top brands should not get logo-only layout if we have good image material from them).
  • Use top-brand BB template for logo placement.
  • There is no divided logo BB layout.

General:

  • All BB layouts include % symbol as a visual element, position is consistent.
  • Colours: New colour scheme will be defined for each new BB campaign depending on the topic.
  • See Figma base for all colour options.
  • Choose colours depending on what matches the accompanying elements best.
  • Do not use highlight articles (HAs): ghost products, model images, product images.

Sales Campains

Full image:

  • Use full image whenever possible.
  • Priority: BB shooting image with model OR BB shooting image with still.

Divided Layout with Half Image:

  • If full image is not available, use divided layout with half-size image.
  • Priority: BB shooting image with model OR BB shooting image with still.
  • If shooting image/still is not available, use stock or shooting image (not from current BB shoot) ONLY if it matches well to the BB campaign style, otherwise use Text-Only layout.

Text only:

  • Use provided text-only layout(s) for current BB when applicable.
  • The logo is always centered.

Top Brand Logo Layout:

  • Prioritise image material over top brand logo layout (top brands should not get logo-only layout if we have good image material from them).
  • Use top-brand BB template for logo placement.
  • There is no divided logo BB layout.

General:

  • All BB layouts include % symbol as a visual element, position is consistent.
  • Colours: New colour scheme will be defined for each new BB campaign depending on the topic.
  • See Figma base for all colour options.
  • Choose colours depending on what matches the accompanying elements best.
  • Do not use highlight articles (HAs): ghost products, model images, product images.

New in Campains

Full image:

  • Use full image whenever possible.
  • Priority: BB shooting image with model OR BB shooting image with still.

Divided Layout with Half Image:

  • If full image is not available, use divided layout with half-size image.
  • Priority: BB shooting image with model OR BB shooting image with still.
  • If shooting image/still is not available, use stock or shooting image (not from current BB shoot) ONLY if it matches well to the BB campaign style, otherwise use Text-Only layout.

Text only:

  • Use provided text-only layout(s) for current BB when applicable.
  • The logo is always centered.

Top Brand Logo Layout:

  • Prioritise image material over top brand logo layout (top brands should not get logo-only layout if we have good image material from them).
  • Use top-brand BB template for logo placement.
  • There is no divided logo BB layout.

General:

  • All BB layouts include % symbol as a visual element, position is consistent.
  • Colours: New colour scheme will be defined for each new BB campaign depending on the topic.
  • See Figma base for all colour options.
  • Choose colours depending on what matches the accompanying elements best.
  • Do not use highlight articles (HAs): ghost products, model images, product images.

Inspirational

Full image:

  • Use full image whenever possible.
  • Priority: BB shooting image with model OR BB shooting image with still.

Divided Layout with Half Image:

  • If full image is not available, use divided layout with half-size image.
  • Priority: BB shooting image with model OR BB shooting image with still.
  • If shooting image/still is not available, use stock or shooting image (not from current BB shoot) ONLY if it matches well to the BB campaign style, otherwise use Text-Only layout.

Text only:

  • Use provided text-only layout(s) for current BB when applicable.
  • The logo is always centered.

Top Brand Logo Layout:

  • Prioritise image material over top brand logo layout (top brands should not get logo-only layout if we have good image material from them).
  • Use top-brand BB template for logo placement.
  • There is no divided logo BB layout.

General:

  • All BB layouts include % symbol as a visual element, position is consistent.
  • Colours: New colour scheme will be defined for each new BB campaign depending on the topic.
  • See Figma base for all colour options.
  • Choose colours depending on what matches the accompanying elements best.
  • Do not use highlight articles (HAs): ghost products, model images, product images.

Inspirational Unisex

Full image:

  • Use full image whenever possible.
  • Priority: BB shooting image with model OR BB shooting image with still.

Divided Layout with Half Image:

  • If full image is not available, use divided layout with half-size image.
  • Priority: BB shooting image with model OR BB shooting image with still.
  • If shooting image/still is not available, use stock or shooting image (not from current BB shoot) ONLY if it matches well to the BB campaign style, otherwise use Text-Only layout.

Text only:

  • Use provided text-only layout(s) for current BB when applicable.
  • The logo is always centered.

Top Brand Logo Layout:

  • Prioritise image material over top brand logo layout (top brands should not get logo-only layout if we have good image material from them).
  • Use top-brand BB template for logo placement.
  • There is no divided logo BB layout.

General:

  • All BB layouts include % symbol as a visual element, position is consistent.
  • Colours: New colour scheme will be defined for each new BB campaign depending on the topic.
  • See Figma base for all colour options.
  • Choose colours depending on what matches the accompanying elements best.
  • Do not use highlight articles (HAs): ghost products, model images, product images.

VA Colors

Blockbuster campaigns

Sales

Seasonal topics / New in - spring / Summer

Seasonal topics / New in - FALL / Winter

Inspirational